Role & Duration
This is a project I completed for Designlab’s UX Academy. This is not a real app but the research is organic and the design is based on real user voices, in combination with mentor and fellow student feedback ✌️
Pan Am is an internationally iconic airliner with a long history of offering elevated, thoughtful flying experiences to consumers. In the wake of Virgin America’s acquisition by Alaska Airlines, Pan Am sees an opportunity opening up for a flying experience that’s a cut above the usual. They plan on launching a new airline in 12–18 months and are looking for a streamlined, well-thought-out user experience to match.
The goal of this project is to reintroduce Pan Am to the airline industry with a fresh website focused on customers’ needs and updated branding to reflect the modern era.
A responsive website focused on flight booking, search, and online check-in, as well as a modern brand refresh that still keeps the essence of Pan Am alive.